As a designer I have strong color theory, typography, and a clean design aesthetic. When developing my self branding I was inspired by the colors of my heritage and nature!

Every semester we design a calendar for Associated Students Inc. (ASI). The calendar has the schedule of events, information, and much more! Here is my pitch for the Fall semester calendar.

The National Student Advertising Competition (NSAC) is an annual contest held in the United States by the American Advertising Federation (AAF) for college students.

As Lead Art Director on the team I developed the art direction for our holistic advertising campaign.

As a presenter I designed our keynote for our 20-minute campaign presentation to AAF judges.

These are excerpts from our plans book.

To view the Digital Ads, click here.

To view the full plans book, click here.

I participated in One Club's Creative Bootcamp in February 2016. Our team and I focused on a creative and digitally focused campaign for Totino's; the leader in pizza rolls. When reviewing the creative brief, the bliss of being on the couch is what drove us to the concept behind our campaign. 

In Couch Sutra, we would take the kama sutra in combination with placing individuals on couches. This campaign includes an E-Book, Microsite, Couch Sutra Generator, Social Media Contest, and more...

As an Art Direction Intern for Campbell Ewald in West Hollywood, CA I worked on several Out Of Home, Digital Ads, Print Ads, Pitch Decks, Concept Pitches, and a collaborative Branding project with the Detroit Intern Team.

Here are a few of the Decks and Projects I worked on for several of Campbell Ewald’s clients. Click on the images to see the projects.

Our pitch for branding the internship at Campbell Ewald was also successful and we pitched to all the higher executives in both Los Angeles & Detroit!

For Kaiser Permanente Portland the pitch was successful and went to full production! Which as an intern was huge!

Overall, my internship at Campbell Ewald was amazing and I worked on so many clients! It was fully immersive, challenging, and fun!

This is an 8-page booklet on “ways to cook an egg” with educational illustrations. It's also accompanied with a poster on  “the anatomy of an egg” to be included on the backside.

The design inspiration was an authentic mexican breakfast.

This is a typography poster analyzing the typeface Didot. 

This piece was also featured in the "Design is ____." Graphic Design Exhibition at Cal State Fullerton. 

The goal of this project was to create a poster and button set that can expand to a collateral campaign. My concept was to have a poster that shows the alphabet of Rupaul Drag Race's Queens! Each poster would be accompanied with a button set that has the queen, a common phrase of the queen, and checkered pattern button. 

This branding project is for Little America Brewery Company located in Baltimore, MD. The goal for Little America Brewing Company was to have branding that would best show how they will embrace and celebrate all the States and territories that make of the United States as well as countries cultures from around the world. Here are a few of the deliverables. 

All Day ASI is an event at California State University that is held all day until midnight filled with tons of activities! Featuring resources, entertainment, artists brought to you by ASIP, giveaways, food, and much more!

This is my pitch for the logo re-design!

All Night Study is a semesterly event meant to boost student morale during their difficult time throughout finals with helpful resources, free giveaways, and essential stress relieving activities. Various marketing materials were developed to promote the event with themed posters, displays, and social media messaging. Every semester, the now iconic All Night Study Owl and his cast of characters are reimagined and a Stranger Things theme was selected for Fall 2016.

As one of the lead Art Directors on the campaign we decided on the direction, design, and promotional materials. 

View event coverage photos here.

ART 483G was a class where we focused on designing movie posters. We heavily researched posters based on design, target audience, and title treatments. We analyzed movie posters based on eight key emotions; this is based of the emotion for loss.

This piece was also featured in the "Design is ____." Graphic Design Exhibition at Cal State Fullerton. 

This was a collaborative project between Cal State Fullerton (CSUF) Video Art Students of  and CSUF Student Composers. We were paired together based on our performance on previous projects. Our team consisted of Katherine Hubbell, Berkeley Rousseau, and myself.

We worked together to create video art and music for the 6th Annual InterArts Collaborative Symposium at CSUF. 

Our concept was to analyze how characters are displayed as going "mad" in cinema. We delved into our research by starting with old movies like Rosemary's Baby and added some of our own footage with current films. 

This piece was also featured in the "Design is ____." Graphic Design Exhibition at Cal State Fullerton.