All Night Study is a semesterly event meant to boost student morale during their difficult time throughout finals with helpful resources, free giveaways, and essential stress relieving activities. Various marketing materials were developed to promote the event with themed posters, displays, and social media messaging. Every semester, the now iconic All Night Study Owl and his cast of characters are reimagined and a Stranger Things theme was selected for Fall 2016.
As one of the lead Art Directors on the campaign we decided on the direction, design, and promotional materials.
View event coverage photos here.